Smartphone street guide tested in Ginza

The city of Tokyo is testing a new service to visitors in Ginza, which they send the useful and suitable information of the area through an app to enhance their visiting experience. They will continue the experiment until March this year, and will fine-tune and determine its best use.
The city aims to provide useful information at all time through this service. When using a smartphone with a specially developed app and visit Ginza, one is able to receive some information of the stores s/he is approaching in 4 different languages (including Japanese and English). The app also converts a photo one takes with a smartphone and places it in the area map. In the busy section of Ginza, there are roughly 100 location detecting devices which surpass the ability of GPS, so one can pin point where s/he is in the city.
Prof. Ken Sakamura of Tokyo University Graduate School, who leads this experiment, commented, “This new street info service will become an essential infrastructure of the city, especially if and when a disaster occurs, as it can relay vital information fast to many.”
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